The only marketing reporting and management tool you'll ever need.
Every channel. Every campaign. One live dashboard.
Google Ads, Meta, GA4, Google Business Profile, Search Console, LinkedIn, reviews, tickets, email and CRM — plugged in once, watched live, every hour of the day. Australian-built, AI-native, white-label optional.
What you get
Every client surface, in one branded app.
Ten tools your agency already pays for, rebuilt as one platform. No tab-juggling, no copy-paste from Looker Studio into Notion at 8pm Thursdays.
Cross-channel reporting
Google Ads, Meta, GA4, Google Business Profile, Search Console, LinkedIn — every account, every channel, one dashboard. Live, hourly, no monthly PDF dance.
AI Daily Brief
Every morning, Claude reads the overnight numbers and writes the commentary. Skim it with your coffee instead of writing it at 8pm Thursday.
Local SEO + reviews
Google Business Profile management, grid rank tracking, review monitoring and AI-drafted replies. AHPRA-safe templates for health.
Tickets + onboarding
Branded helpdesk and onboarding flows. Collect what you need before the kickoff call instead of after it.
Native CRM
Contacts, deals and pipelines that live next to the reporting — not in a separate tool nobody opens.
Email + automation
Broadcasts, sequences and transactional. Your sender domain, your suppression list, your unsubscribe footer. Spam Act compliant out of the box.
For business owners
Keep your marketing agency honest.
You hired an agency to grow the business — not to send you a polished PDF on the 4th of every month with the numbers they picked. Plug your own ad accounts, GA4, Google Business Profile and the rest into Overview and watch the real numbers update hourly, on a dashboard only you control.
- Live numbers, hourly — not a polished monthly PDF from your agency
- Every channel side by side: Google Ads, Meta, GA4, GBP, Search Console, LinkedIn
- Growth + decline alerts the moment they happen, not at the next review
- Your data, your dashboard, your sign-in — cancel any time, take everything with you
- No domain setup, no DNS — sign up, connect, watching in under ten minutes
Single business plan
A$49
per month, AUD · one website
- · A$1 / 30-day trial — full access
- · No domain, no DNS, no subdomain
- · Cancel any time, export your data
- · Sign in at overview.software
Already running an agency? Agency signup
How it works
Stand up your branded portal in a weekend.
Three steps from sign-up to your clients logging in. No implementation team, no Salesforce-style six-month rollout.
- 1
Connect the channels.
OAuth into the ad accounts, GA4, GBP, Search Console — whatever you run. Twenty minutes, no spreadsheets.
- 2
Pick your surface.
Agencies: white-label it, point a CNAME, invite clients. Single business: skip the domain step and use overview.software directly.
- 3
Watch it live.
Dashboards update hourly. The AI Daily Brief flags what grew, what dropped and what needs a decision — before the next meeting.
About
Built for agencies, by an agency.
Overview started as the internal stack of a Melbourne marketing agency. The reporting tool, the AI commentary engine, the helpdesk, the CRM and the email automation were all built to replace the SaaS sprawl agencies cobble together — Looker Studio plus Notion plus HubSpot plus Mailchimp plus a Drive folder no one can find.
The pitch is straightforward: one product, one bill, one branded surface your clients see. Australian-built, Australian-hosted, GST-inclusive pricing, Privacy Act and Spam Act compliant from day one.
We are not VC-funded. We are not chasing a 1,000-agency exit. We are building the tool we wanted to use when we were running the agency. If you are too, you are exactly who we built this for.
Try it
A dollar gets you 30 days. See if it fits.
Full access for 30 days. Card check filters out bots; you pick a plan on day 30 or walk away. No auto-renew tricks.